For the 2024 edition of the #Mat7atchStylo campaign, we partnered with the multitalented influencer Adil Taouil to deliver an aspirational and impactful message. This year's highlight was a rap-inspired ad copy, embodying the creative and determined spirit of the platform.
In an innovative twist, the lyrics were co-written in collaboration with Adil’s fans. Through a series of engaging Instagram Stories, he invited his followers to contribute their ideas, creating a song that resonated deeply with the audience. This approach not only amplified the campaign's reach but also fostered a sense of ownership and connection with the brand's message.
