For the launch of the BIC Flex 2 razor in Morocco, we prioritized authenticity over traditional influencer marketing. In the awareness phase, we deliberately collaborated with everyday individuals—both young and older—representative of our diverse target segments.
This approach effectively positioned the product and anchored the #KouneKiBghiti platform, celebrating individuality and self-expression. By showcasing relatable stories and authentic experiences, the campaign resonated deeply with audiences, demonstrating that true confidence starts with embracing who you are.
