To launch the BIC Cristal Up range, we turned up the fun by promoting its vibrant color options in a unique and entertaining way. We created a series of songs, each representing a different musical genre, and partnered with some of the most-followed influencers on Instagram in Morocco and beyond.
This playful and engaging campaign celebrated the product’s colorful personality while tapping into the creative energy of music and influencers. It resonated with audiences across the region, making BIC Cristal Up the go-to choice for self-expression through color.
