For Moroccans living abroad, returning home is more than a journey—it’s an emotional reconnection with their roots, traditions, and loved ones. To celebrate this meaningful homecoming, Banque Populaire created an evocative music video filmed in the symbolic border town of Fnideq, a gateway for many returning families.
The clip captures the joy, nostalgia, and pride that define this annual reunion, blending heartfelt storytelling with beautiful scenery. By anchoring the narrative in Fnideq, we reinforced the bank’s deep commitment to being a trusted partner for Moroccans everywhere, from across the world to the moment they set foot back home.