Phygital Experiences

Share committed to digitizing Retail and Event at the African Digital Summit and Share is now delivering.

February 2018, a video broadcasted in the large conference room of the ADS18 announced that Share Conseil has the ambition to launch, with its subsidiary Share Lab, the first Phygital offer in Morocco. A promise that took shape a little further in the booth of SNRT (National Radio and Television Company), which stole the spotlights thanks to the array of technologies used: VR, RFiD Check-in, Social Media Wall, Bullet Time and Holograms.

The agency has since collaborated with the “Royal Air Maroc” (Moroccan Airlines) for the “RAM Expo” event, with “Renault Morocco” as part of their “Digital Day and Staff Meeting” event, as well as with “Samsung Morocco” during the launch of the New Galaxy S9.

An offer and a new approach that also attracted the champion of consumer goods in Morocco and in the world: P & G. For the launch of a new Pantene shampoo formula, the company chose Share Conseil to create new forms of holograms that will attract customers and help improve sales performance.

We interviewed Achraf Lemnini, CEO and Founder of Share Conseil, who explains the strength of his concept: “This is the complete offering of our company, now called “Share Group”: “Share Consulting” manages strategic recommendations and customer relations, while “Share Lab” locally develops technologies in the Temara-based workshop, provides R & D, creates content and deploys designed solutions. And finally, “Share Studios” ensures the creation of video and 3D content “.

On the way to San Francisco

The commercial ambitions announced? Standardizing access to these technologies in Morocco and our Maghreb neighbors before venturing in exportation to other countries. In terms of technology, the Moroccan agency is preparing to pitch its new vision of Retail in San Francisco in September at TechCrunch Disrupt 2018! To be continued…