During the month of Ramadan 2014, we continued our efforts in reinforcing the model’s position in the mind of youngsters while matching the target audience’s demands. This time, we developed an ad game focused on “Tuning” the Sandero Model. Participants sign-up for a tuning contest in which they can customize their Dacia Sandero via many different accessories and collect points for their efforts. Contestants with the highest scores won big prizes with the brand.