For the launch of the “Dacia Sandero phase 2” model, which targets young millennials, we organized a street art contest in the mythical slaughterhouse of Casablanca. While the main goal of the contest was to cover the walls of the place with “Dacia Sandero” themed graffiti, the underlying objective for the campaign was to reinforce the model’s positioning as well as enhance Dacia’s image association in the minds of the young population.