For the launch of the new Samsung Galaxy A smartphone, we created and developed an Ad Game that scored a huge success with the target audience. The 1st video on your left (motion design), which combines real life recording and motion design, tells the story of the game while putting the emphasis on the new smartphone. The second video (making of) gives the audience a sneak-peak behind the scenes of the making of the ad spot. The last video (Hands-on) was part of a larger series, which gave insight into the hands-on experience of the new Samsung Galaxy A models.