Dacia the car manufacturer offered a financing option with 3 months free in 2012. Too much generosity for the skeptical! Therefore, in order to communicate around this offer, we produced a 3D animation video in which the main character is trying hard to uncover any defaults in the car, only to ride it back home full of excitement because there weren’t any defaults, only a generous offer!

The animation video was published on Social Media and broadcasted as a TV spot.