In partnership with the “Marrakech du Rire” festival, we supported the launch of the Samsung Galaxy S8. For this campaign, we designed and developed a website and a mobile app, which present the audience with all information about the festival, the program, the comedians, location of the scenes, trailers of the movies, as well as a photo gallery.
There was also a twist to the campaign, and that was the possibility for each participant to enter the draw to win a brand new Samsung Galaxy S8. Participation was frictionless and simple, whether you had held a standard ticket or a VIP ticket to the festival, all you had to do was to take a selfie while waiting in line, sign-up, and submit your picture using the website or the app!