In order to support the launch of their new gel format “Intime Hydralin”, we, at Share Conseil, designed and developed a lottery Ad Game. The game was due to live for 15 days, during which every participant had one daily chance to win the new product simply by opening a virtual gift box. 10 gels were given away every single day of the campaign to the lucky winners! This mechanism guaranteed a huge viral coverage on social media for the launch of the new product.