For the launch of the new Renault Captur, labeled C-Life (Captur Life), we designed and developed an application that not only informs about the new model but also hosts a contest.

The digital contest we organized made it possible for a lucky participant to win the road trip of their life behind the wheel of the brand new C-Life. Last, but not least, Moroccan start “Momo”, Hit Radio main host, was there to keep our lucky participant company.

The video of the trip quickly gained huge traction and a viral reach!